Marketing Ops
A working preview of the Marketing Ops layer we would add to Pheladi Engineering — built on your live brand, your real clients, and your actual enquiry flow. The engineering already earns the enquiries. This is the system that makes sure not one of them slips away.
Two decades in complex electrical environments, a certified team, and a client list most contractors never reach. None of that is in question.
The gap isn't reputation. It's what happens to every enquiry that reputation earns.
A quote request lands on a phone, an email, a Facebook message — three places, no single record, no system that chases. For a technical firm this is normal: the engineering gets the focus, so the commercial follow-through is where revenue quietly bleeds out.
A call to 076 248 4951, an email to sales@, a DM on Facebook. Nothing lands in one place. The business runs hide-and-seek with its own leads.
The proposal goes out. Then silence. No structured follow-up, so deals die in "quoted" — not because the client said no, but because no one asked again.
Deadlines, RFQs and assessment visits handled ad hoc. The window closes before the response is ready — the work was winnable.
Repeat work from blue-chip accounts and expiring CoCs and solar-maintenance renewals aren't tracked or re-sold. Booked revenue, simply forgotten.
Every enquiry enters one system and moves through it under its own power. Nothing depends on someone remembering. This is the same closed circuit you'd design for a site — no open ends, no dead legs.
Phone, email and social feed into a single record the moment they arrive.
Sector, scope, urgency and the trigger event — sorted before a quote is drawn.
The right response routed to the right person, fast, with nothing lost in an inbox.
Structured chase sequence runs until the client answers — automatically.
Closed work logged, documented, and visible on one live pipeline board.
Renewals and dormant accounts re-surfaced on schedule as fresh revenue.
A maintenance manager reports a high-voltage fault on a substation and wants a solar-backup quote. Watch the same enquiry, two ways.
Nothing depended on anyone remembering. The current never broke.
Set aside solar-maintenance renewals and dormant blue-chip reactivation entirely — this is only the enquiries you already receive and currently lose.
You don't switch on the whole circuit at once. We wire the first stage — Capture — so every enquiry from every channel lands in one place from day one. Everything else builds on that foundation.
We map your real enquiry flow — the phone line, the sales@ inbox, the Facebook page — and switch Capture live in the room. You leave with one pipeline board and nothing to configure yourself.